Results from Financial Services Marketing and Brand Management survey highlights key issues facing financial services marketers today.

San Rafael, California (PR WEB) February 25, 2005 - In the Fall of 2004, MCorp. research staff interviewed senior marketing executives from a total of 67 Financial Services institutions in the United States. Key findings from this research point to two strategic issues facing financial services marketers today. The first is a lack of brand and marketing information, and the systems and programs to track it; second, there is a perceived lack of top-down, organizational understanding of the importance, value and meaning of brand.

"This survey was conducted by our firm as part of a yearlong effort to better understand the challenges faced by marketing professionals in the Financial Services industry, and how those challenges are being addressed." said Michael Hinshaw, Managing Partner of MCorp. "The focus of our study has been on the changing environment of customer interactions, expectations, and loyalty. We've also seen the CEO agenda putting greater pressure on marketing in the areas of growth, accountability, and customer relationships."

The report, titled "Financial Services Marketing and Brand Management: A Survey of Key Success Factors" , is an in-depth study of the challenges and opportunities to improving marketing and brand performance, relevance, value, and accountability for marketing professionals in the Financial Services industry. The full report is available from MCorp. at www.mcorponline.com.

Back to News Listings»